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Usain Bolt gets Twitter emoji

Published:Wednesday | July 6, 2016 | 11:21 PM
The custom Usain Bolt Twitter emoji. (Via Twitter: @virginmedia)

World and Olympic champion Usain Bolt is the newest personality to have a Twitter emoji.

When users type in #BeTheFastest in their tweets, they'll see the Bolt emoji, bearing the likeness of the superstar sprinter displaying his trademark 'to the world' pose.

The branded hashtag is part of Virgin Media's newest campaign, which also features a 100-second ad, paying tribute to the brand ambassador ahead of the 2016 Rio Olympics.

Twitter first introduced exclusive emojis in 2015.

In September, a series of custom emojis were launched to commemorate Pope Francis' visit to the United States last year.

It has since allowed big brands to cash in, designing custom emojis at a cost.