Gov't looks to make most of Jamaica House in Rio
Minister of Sport Olivia 'Babsy' Grange says the Government will be looking to use this year's Jamaica House promotional space at the upcoming Rio Olympics in Brazil to advance sports to the forefront of economic growth in Jamaica.
Grange says there is an opportunity to boost the tourism product through sports.
"We see sport as a critical asset to be further developed as a means to bring prosperity to our people, and as we invest in sport, we give tourism a stronger and better product," Grange shared yesterday.
She was speaking at the media launch, held at The Jamaica Pegasus' Port Antonio Suite in New Kingston.
The Games will get under way in Rio from August 5-21, and with Jamaica assured of significant attention at the mega event, the stakeholders and corporate investors are hoping to bring substantial revenue to Jamaica over the short, medium and long term.
Sixty-three athletes will be representing Jamaica at the event in athletics, swimming, diving, and gymnastics.
"The Olympics is one of the greatest sporting events in the world, and Jamaica's name is etched in the history of the Olympic movement. We always give people a reason to watch the Olympic Games. Without Jamaica, the Olympic Games would not be the same," the sport minister theorised.
Jamaica House will serve as an important and strategic undertaking involving the Ministry of Tourism/Jamaica Tourist Board (JTB), the Ministry of Sports, and corporate sponsors to market, promote, and sell Jamaica globally as a tourist and sports tourism destination.
"I must commend the various sponsors that have come on board to support this important venture, which is further proof that you are truly exemplary corporate citizens.
"We are pleased to partner with you on this initiative, and I am convinced that Jamaica House 2016 will be a successful and mutually beneficially undertaking," underlined Minister of Tourism Edmund Bartlett.
The Government's budget for Jamaica House is US$767,000, with the Government already securing sponsorship of about US$400,000, courtesy of main sponsors Digicel, Sandals, Appleton Estate, and Red Stripe.
While track and field will take place in the Maracana, the Olympic Village will be located in Barra, with Jamaica House being in the Southern Zone of Rio, located at the Prado Restaurant, between August 10 and 21.
An advertisement featuring Usain Bolt was also launched yesterday.