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IMC/Sportsmax secures Tokyo 2020 broadcast rights for Caribbean

Published:Wednesday | July 20, 2016 | 11:10 PM


International Media Content (IMC) Limited, parent company of SportsMax and a subsidiary of Digicel Group, announced yesterday that it has been awarded the exclusive broadcast rights for the Tokyo 2020 Olympic Games and the PyeongChang 2018 Olympic Winter Games for the Caribbean by the International Olympic Committee (IOC).

As the dominant sports rights owner/broadcaster in the Caribbean, this means IMC will be able to utilise its SportsMax channel in 22 countries in the Caribbean, plus partner with broadcasters across the region, and leverage all of Digicel's platforms to deliver live coverage and highlights of the Games via free-to-air and cable television, as well as all mobile, streaming and other digital media platforms.

In addition, the IOC and IMC will work together on distribution and content creation for the IOC's soon to be launched Olympic Channel.

"We are pleased that we will be working again in the future with IMC in the Caribbean," said IOC President, Thomas Bach.

"This partnership will ensure fantastic coverage, including on free-to-air television, of the Olympic Winter Games PyeongChang 2018 and the Olympic Games Tokyo 2020. We are also excited to be working with IMC on the future development and distribution of the Olympic Channel in the region," added Bach.

Having served as the rights holder for the London 2012 Olympic Games, IMC will offer multiple broadcast feeds via television and streaming, delivering a much wider and simplified access to the Games.

Coverage of the PyeongChang 2018 Olympic Winter Games will kick off with full live broadcast in the Caribbean in February 2018.

Olly McIntosh, IMC managing director and CEO for SportsMax, said: "We are very fortunate for the IOC to have chosen and entrusted IMC/SportsMax once again to bring this most prized event to audiences across 22 countries, as the Olympic Games sits at the top of the sports pyramid."

He continued: "This demonstrates the confidence that the IOC has in the strength of our broadcast and production capabilities, the numerous distribution platforms across TV broadcast, mobile, online and cable TV through Digicel Group, as well as the strong relationships IMC has with regional broadcasters that will allow us to offer the Caribbean unprecedented access to the Olympics and the Olympic Channel."

IOC Member Gerardo Werthein, delegate IOC Member for broadcast rights in the Americas, said: "IMC was our broadcast partner for the Olympic Games in Vancouver in 2010, London in 2012 and Sochi in 2014.

"Their proven ability to share the magic of the Olympic Games in the region means that this new agreement is great news for sports fans in the Caribbean."