Sat | Aug 19, 2017

Digicel announces lifetime contract with Ja legend

Published:Saturday | August 27, 2016 | 8:00 AM
Usain Bolt celebrates winning the men's 100 metres final in Rio de Janeiro, Brazil, on August 14.

KINGSTON:

Telecommunications provider Digicel has announced a lifetime contract with sprint legend Usain Bolt on the heels of his historic accomplishments at the just-ended Olympic Games in Brazil.

Digicel has declared Bolt its chief speed officer (CSO) after he completed his unprecedented three-peat to cement his place in history as one of the world's greatest sprinters.

Bolt won gold in the 100 and 200 metres as well as the 4x100m for the third time in three successive games to finish with nine gold medals and close off a glittering Olympics career.

"The unique 'job for life' comes in tandem with the agreement of a lifetime partnership between Digicel and Usain Bolt - an honour only a very small number of the absolute greatest athletes in the world have ever achieved and a first for Digicel," the telecommunications company said in a release.

The Digicel statement did not outline specific details of the contract except to point out that Bolt would be expected to interact with the company's customers.

Bolt's relationship with Digicel dates back to when he was a teenager competing in school games in Jamaica.

"I'm very humbled. It's been an amazing journey with Digicel. They have been there for me since I was 17 years old, and now we will be together forever," said Bolt.

"As Digicel CSO, I am opening a new chapter and will be making it my mission to ensure that speed stays at the top of the agenda."