Thu | Oct 19, 2017

JN pumps $4m into 2016-17 KSAFA Jackie Bell KO

Published:Wednesday | December 7, 2016 | 12:00 AMMarc Stamp
KSAFA president ambassador A.B. Stewart Stephenson (left) receives the sponsorship cheque from Leon Mitchell, assistant general manager, JN, at the press launch for the JN Visa/ KSAFA2016-17 Jackie Bell Knockout Competition held yesterday.

Jamaica National Building Society, through its Visa credit card brand has pumped $4 million into the staging of the 28th Kingston and St Andrew Football Association (KSAFA) Jackie Bell Knockout competition.

Plans for the 2016-17 KSAFA/JN Visa Jackie Bell KO were unveiled during a press launch at Jamaica National head office, located in Half-Way Tree, yesterday.

Associate sponsor Avis Car Rental has provided a further $400,000 in the budget to run the competition that is tentatively set to kick off on Saturday, December 17. Soccer Express will provide 25 match balls to be used from the quarter-final stage, and Peak Bottling Company is the new hydration sponsor.

Thirty-five clubs from the Corporate Area will participate in the competition, which began in 1987 in memory of the late football coach and administrator Winthorpe 'Jackie' Bell.

In the first round, the 12 KSAFA-Magnum Super League teams and 16 Major League clubs will compete. The seven KSAFA clubs that are currently participating in the Red Stripe Premier League will step in during the third round.

First-round draw: New Kingston vs Allman/Woodford; Rae Town vs Barbican; Rockfort vs Whitfield Town, Constant Spring vs Browns' Town; Molynes United vs Bull Bay; Central Kingston vs Cooreville Gardens; Olympic Gardens vs Santos; Stony Hill vs Cavalier SC; Meadforest vs Swallowfield; Seaview Gardens vs Mountain View; Police National FC vs Pembroke Hall; Maxfield Park vs JDF FC and Greenwich Town vs Duhaney Park; Real Mona vs Shortwood United.

President of KASAF A. B. Stewart Stephenson commended Jamaica national for its sponsorship of this season's competition.

 

REWARDING PARTNERSHIP

 

"We welcome Jamaica National's $4 million sponsorship of the Jackie Bell. They have been supporting KSAFA since 1996, and this year, JN will be using our competition to promote their Visa card brand," Stephenson said.

Carlene Edwards, JNBS promotion and sponsorship manager, said her company continues to enjoy a very rewarding partnership with KSAFA.

"Our support of the 2016-17 knockout competition comes at a time when Jamaica National, as one of the leading financial organisations in our country, is undergoing tremendous changes as we embark on a transformation of the structure to the JN Group. However, within our new context, there are some fundamental elements of our JN ethos and culture, which will not be changed and that includes our commitment to sports and community development," Edwards shared.