Wed | Sep 20, 2017

Confident Thompson partners with FLOW

Published:Monday | February 13, 2017 | 2:00 AMAndre Lowe
Carlo Redwood, vice-president of marketing and TV at FLOW, hangs out with the company’s new brand ambassador, Elaine Thompson, at FLOW’s flagship store on Carlton Crescent. The Olympian is now the company’s ‘Queen of Speed’ and will star in an advertising campaign for the company, which begins this week.

Double Olympic sprint champion Elaine Thompson says that she is approaching the new season with greater confidence and is not shying away from the favourite title heading into the IAAF World Championships.

"I think I have more confidence going towards the World Championships. As a double Olympic gold medallist, I would say I have a slight advantage, but everybody is training and everybody wants to win, and you have to work hard," said Thompson.

Jamaica's sprint darling.

It's a new position for Thompson, who will now walk on to every track with a target on her back these days.

It isn't the only thing that is new for the 24-year-old, who, yesterday, was revealed as the new brand ambassador for multi-platform communications company FLOW.

"It is a wonderful feeling and I am happy to be on the FLOW team and to be their brand ambassador," Thompson said yesterday during a press point at FLOW's store on Half-Way Tree Road. "I cannot believe the progress that I have made. This means a lot to me, and I will continue to work hard to do my part to be on top as well."

 

RECENT SPRINTS

 

Thompson ran 7.02 seconds in an outdoor 60m and was powerful in anchoring the MVP Track Club to a comfortable win in the 4x100m at Saturday's Milo Western Relays in Montego Bay.

"I am feeling good. Training is going well so far, and that is the main focus - to put in the training and go out there and perform as best as I can," said Thompson before going into her outlook and approach to the rest of what will be another important season.

"It's a long season and things are going well for the World Championships, and my main focus is to stay focused and injury-free, and when the championships comes up and the national trials, I will take it from there," said Thompson.

"I think I have improved, but there is more room for improvements," Thompson said. "As a double Olympic gold medallist, I would say I have a slight advantage but everybody is training. Everybody wants to win and you have to work hard."

FLOW's head of marketing and products, Carlo Redwood, was clearly elated with the Thompson partnership.

"We are very excited about this, we have been working on this for a little while now, wanted to get a brand ambassador that was new, fresh, was a high achiever who made all of us proud and she is a very special talent but not just that, also the individual - she is very real, very down to earth and we love that about her," Redwood said before noting that in addition to commercial and marketing elements, the partnership will also extend to charity and outreach efforts.