Sat | Nov 28, 2020

London 2017 | Spikes Skype Bot launched

Published:Friday | July 28, 2017 | 12:00 AM

SPIKES, the official Skype Bot for the world of international track and field athletics, was launched yesterday to mark 'One Week To Go' to the start of the IAAF World Championships London 2017 (August 4-13).

The bot, which was developed in collaboration with Skype, will go live directly and cover every angle of the World Championships in London, including the athletes, the event disciplines, and results during the 10 days of competition in the stadium and on the streets of London.

"With the official launch of the Spikes Bot on Skype, the IAAF has taken an exciting and innovative path to engage with sports audiences in a personalised way," commented IAAF chief executive officer Oliver Gers.

"Athletics is an objective sport. The athletes that run the fastest, jump higher or longer, and throw farthest are the winners. However, to the new or casual fan, our sport can seem complicated as those winning performances are governed by technical rules and regulations. Added to that, there are also a lot of athletes and many event disciplines.

"The Spikes Bot platform enables new fans to break down the complexities of athletics. The simple and interactive Skype interface will allow our bot users to explore, follow, and receive real-time updates based on their specific interests. Fans can learn or go deeper into the sport.

"Launched as the IAAF World Championships London 2017 are set to begin, the bot enhances the experience of the fan, regardless of whether you are at home watching on TV, on the go trying to keep up with the action, or in the stadium getting additional background.

"Businesswise, we are also learning in real time what fans are interested in to optimise the coverage of our sport to best feed fans' appetites," concluded Gers.

The Spikes Bot also lets you customise which athletes and specific competitions you wish to be updated on through the 'My Spikes' watch-list. And if you want to share the excitement with your friends and family, simply add Spikes to your group chat to begin the action.