Fri | Jun 5, 2020

Tanya Lee launches debut book, ‘The Winner Within’

Published:Thursday | January 4, 2018 | 12:00 AM
Tanya Lee with a copy of her debut book "The Winner Within".

Caribbean sports marketer Tanya Lee has launched a debut non-fiction novel titled The Winner Within. The launch took place at Devon House yesterday.

The Winner Within is a 104-page read that explores the winning habits of the world's most successful athletes, providing meaningful insight into how anyone can discover and develop their talents, achieve their goals, and unlock their full potential.

With over ten years' experience as head of marketing for Caribbean sports cable giant SportsMax, Lee has worked with and studied winning sports brands and athletes over the years and utilises this as the backdrop to much of the insight, she shares in her motivational read.

Lee posits that athletes possess droves of the winning formulae, and we could all implement those traits in our lives to achieve our own massive levels of success.




The concepts explored within her book include channelling our unique strengths, practising positive visualisation, being persistent, and obstinately surpassing obstacles on our professional journey. She intersperses examples of world-famous athletes along with some of her own professional and recreational experiences in weaving her chapters. Her examples include the likes of Usain Bolt, Shelly-Ann Fraser Pryce, Elaine Thompson, Serena and Venus Williams, Floyd Mayweather, LeBron James, Tiger Woods, and Chris Gayle, among others.

The Winner Within is aimed primarily at tertiary students, aspiring athletes, and young professionals but could provide motivation to anyone hoping to kick-start a new endeavour.

In explaining her motivation for penning this book, Lee explains:

"Athletes are a great source of inspiration to sports fans. Having worked with and studied successful athletes over the years, I do recognise some stark commonalities. I wanted to document aspects of their journey as a source of inspiration. My book explores what I believe makes the difference for those who succeed, and this could be quite insightful to our youth in search of professional and personal direction."

The Winner Within is available at Bookophilia in Kingston, all Western Sports locations islandwide, and in e-book format on, globally. The author is on Instagram as @tanyattlee.