Thu | Apr 2, 2020

Heineken launches UCL promotional campaign

Published:Wednesday | February 21, 2018 | 12:00 AM
Suwannee Caine-Stewart, Heineken's brand manager, speaking at yesterday's 2018 UEFA Champions League promotional campaign launch at the Triple Century Sports Bar in New Kingston.
Fans react during the live champions league match between Chelsea and Barcelona which ended in a 1-1 draw yesterday. The fans watched the match during yesterday's Heineken Champions League launch held at Triple Century Sports Bar in New Kingston.
Tanya Lee of Sportsmax and track and field megastar Usain Bolt at yesterday's Heineken Champions League launch held at Triple Century Sports Bar in New Kingston.

Heineken Premium Beer yesterday combined with SportsMax, In Control Gaming and Appliance Traders Limited (ATL) to launch the 2018 UEFA Champions League (UCL) promotional campaign at the Triple Century Sports Bar in New Kingston.

The promotion dubbed #sharethedrama, will offer a new App from the sports cable network, SportsMax, which will allow local Champions League fans the opportunity to watch any UCL game, anytime, anywhere from computer or mobile devise.


Online tournament


In Control Gaming, will be hosting an online tournament to engage fans from the quarter-finals through to the final of this year's tournament while ATL will give fans the chance to win appliances and other prizes during the rest of the tournament..

Suwannee Caine-Stewart, Heineken's brand manager said after the Champions League trophy tour last year, she knew it was going to be hard to outdo that.

"We stopped and looked at our consumer experience in watching the game, and realised local consumers watch games in their offices during work and on sites not too legit.

"So we decided to make the game more accessible to these people.

We wanted to find a route to give patrons an opportunity to watch ... and so SportsMax our partner presented that opportunity," she said.

"SportsMax will provide consumers with a 14 days free live streaming pass and access to watch the games. All they need is to purchase a six-pack (Heineken) in the supermarket or buy any local community bar and they will find the card inside of the six-pack," she explained

She added: "ATL has come on in a big way and will give away prizes ... and we just want more people to enjoy the games and enjoy Heineken."

However, she expects the online gaming competition to be a big hit with local football fans.

"The #sharethedrama play-offs start online (at quarter-finals) and then ends on the final day between the top two teams, who will vie for cash and other amazing prizes.. just register online and draw a team," he added.

Teams will be made of pairs, one professional from In Control Gaming teaming with a non-professional.

There will be two games at the quarter-finals two at the semis and one grand final at the Champions League final on May 26.

Billy D Clarke - founder and manager of In Control Gaming, said they are hoping locals can benefit from the lucrative business that gaming is overseas.