Tue | Sep 18, 2018

FLOW: Mission accomplished

Published:Friday | August 3, 2018 | 12:00 AM
Kingston College players celebrate with the FLOW Cup after defeating St Elizabeth Technical in the final on November 25 last year.

Telecommunications and media company FLOW, says that it is proud of its contribution to local schoolboy football, this after news emerged that its deal with the Inter-secondary Schools Sport Association (ISSA), for the island's top age group football competitions, would not be renewed.

FLOW became the title sponsors of the Manning Cup, Walker Cup, daCosta Cup, Ben Francis Cup, Olivier Shield and Super Cup competitions, after signing a five-year, $150 million deal in 2012. The deal expired in December 2017.

Significant in the association, was the establishment of the fan-friendly FLOW Super Cup competition, which started in the second year of their partnership.

 

OBJECTIVE MET

 

In a release to the media issued late yesterday evening, FLOW noted that they have met their objective of raising the quality and appeal of local schoolboy football.

"With a mission of 'bringing back the glory days' to the well-loved competition, the company embarked on a dynamic journey that extended beyond the conventional parameters of a commercial sponsorship. Through our consistent involvement in the organising process with ISSA over the period, we were able to contribute to the development of the schoolboy football programme and by extension local football, in a very tangible way," the release read.

"We are very proud to have contributed to revolutionising the competition, which now boasts an enviable standard for football competitions throughout the Caribbean region.

 

Improved Execution

 

FLOW also pointed to improved execution, spectator involvement and commercial value of the local schoolboy football product.

"The successes of our collaborative efforts include an improved standard of execution, heightened fan engagement and an intensified focus on the commercial viability of the league," the document read.

"We wish to thank ISSA, the schools, and all football fans for the overwhelming support throughout our five-year tenure as title sponsors."

ISSA is expected to name a new set of sponsors for the competitions in the near future.