Thu | Apr 2, 2020

The ‘Alpha Factor’ - Jamaica gymnastics lands partnership with American apparel company

Published:Tuesday | May 21, 2019 | 12:20 AM
From left: Jamaica Amateur Gymnastics Association (JAGA) president Nicole Grant, Jamaica Olympic Association (JOA) president Christopher Samuda, JAGA’s junior development team members, and guest speaker Marva Bernard at the official announcement of a partnership with American apparel company Perform Group. The announcement was made at the JOA headquarters in Kingston on Sunday.

Jamaica Amateur Gymnastics Association (JAGA) president Nicole Grant says the body has signed a deal with an overseas apparel company to provide gear for the national teams over the next two years.

Grant, who made the announcement at a press conference at the Jamaica Olympic Association head office in Kingston on Sunday, said Perform Group, based in York, Pennsylvania, saw Jamaica’s gymnastics as a “viable and important part of their family” and reached out to JAGA to provide support.

Alpha Factor, the gymnastics apparel division of Perform Group, will now be the exclusive supplier of leotards for Jamaica’s junior and senior elite teams.

“We’re incredibly happy to have the opportunity to outfit these elite Jamaican gymnasts in our apparel,” Perform Group president Tighe King said. “Our Alpha Factor division creates some of the best practice and competitive leotards in the industry. Having Jamaican national gymnasts showcase our apparel on international stages will highlight the amazing design work being done at Alpha Factor.

“Each gymnastics team member will be outfitted with several styles – everything from our latest half-sleeve styles to custom long-sleeve leotards and men’s tanks. Our ability to do in-house digital printing on our fabrics means the designs can be incredibly intricate, unique, and cutting edge in appearance.”

Grant describes the partnership as a “wonderful journey”.

“We see this as a mutually beneficial partnership that will benefit both organisations by having our gymnasts showcase such a well-made and prestigious brand.

“Perform Group’s Alpha Factor division will outfit Jamaica’s junior elite team for the first Junior World Championships in Hungary (next month). The following month, Jamaica’s senior gymnasts will compete in Alpha Factor apparel for the team’s historic first-ever appearance at the Pan-Am Games.”