Middle East-based company launches motor lubricants in Jamaica
Barrington Flemming, Gleaner Writer
Atlantic Grease and Lubricants Jamaica Limited officially launched its products in Jamaica at the Cars to Go parking lot in Catherine Hall, Montego Bay.
Martin Scott, the company's managing director, said the company, which produces oil and lubricants in the Middle East, has established a blending plant in Spanish Town, St Catherine, from which they plan to distribute in Jamaica and the Caribbean.
"We are in the business to improve and to help motorists strive for ultimate engine performance by providing quality products, utilising synthetic technology," Scott told motorists at the launch.
Among the Atlantic line of products are automotive lubricants and specialities, marine lubricants and greases and industrial lubricants.
Scott said industry investment and commerce minister Anthony Hylton played a pivotal role in helping them to establish their 100,000-square foot warehouse, which is sited on approximately seven acres of land.
Servicing the local market
"We have the capacity to produce a container an hour of 20,000 litres of lubricants, which would be much more than what is required to service the local market," said Scott, "so we will be seeking to export in the Caribbean and the Americas."
Scott said the company should be employing 100 persons in the first instance and anticipates having the first lubricant blended in Jamaica on the shelves in December 2014.
Marketing director of Atlantic Grease Jamaica Limited Sophia Harris Lau said the products the company has brought to Jamaica are superior-quality products, which are American Petroleum Institute-certified.
"The lubricants are currently made with virgin oil. It is the purest oil you can start manufacturing with in the world," said Harris Lau. "All our engine oils are dual-application quality, so pure that they can be used for both gasolene and diesel engines."
Gordon Baldie, the CEO of Cars to Go, who will be distributing the Atlantic Grease brands in western Jamaica, said his company would be hosting a series of seminars to teach motorists about their motor vehicle engines.