Massive Black River Day celebrations planned
With the fourth staging of Black River Day just over one month away, business interests in St Elizabeth are already fine-tuning their preparations in the hope that this year's staging will supersede the previous three, which were all resounding success stories.
"The past three years have been tremendously successful, with each new year delivering a better product than the previous one," said businessman George 'GT' Taylor, president of the Black River Chamber of Commerce. "We are looking forward to once again filling the streets of the town with entertainment and activity."
Like in previous years, the event, which attracts thousands of local patrons and business interests from the diaspora, will be staged as a joint venture between the Black River Chapter of Commerce, the St Elizabeth Chamber of Commerce, and the St Elizabeth Parish Council.
"This event presents a world-class opportunity for businesses to place their offerings and services on display at a wholesome cultural and family-oriented event," said Taylor. "This is an opportunity for us to seek to increase the level of commerce within the parish of St Elizabeth."
While the packaging of the event is still taking place, attractions such as the annual float parade, Jonkonnu, stilt walkers, kiddies' village, talent and fashion shows, mento yard, marching band, steel band, food village, business expo, health fair, farmers' market, boat race, car show and a fireworks display have already been confirmed.
"As is customary, there will be something here for everyone who is looking for a day of clean fun in one of the most beautiful locations in Jamaica," said Taylor. "We are extending a special invitation to persons who are originally from St Elizabeth but now live in other parts of the island or overseas.
Black River Day was conceptualised as a part of the Jamaica 50 celebrations in 2012 and proved to be such an overwhelming success that the organisers quickly decided to make it an annual affair.
While all should be guaranteed much fun, based on the previous stagings, the closing stage show, which regularly attracts some of the biggest stars in Jamaica's music, should once again emerge as the stellar attraction.
Last year's concert featured the likes of Professor Nuts, Khago, Anthony Cruz, Hero, Konfedence, Mikeylous, Villa Dutch and Jah Trouch.