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New Mexico launching new anti-child abuse campaign, website

Published:Tuesday | May 3, 2016 | 5:00 AM

NEW MEXICO (AP):

A state agency tasked with protecting New Mexico's children launched a campaign yesterday with a new website and meetings around the state aimed at getting more parents involved in fighting child abuse.

Featuring slick commercials starring Albuquerque-born UFC fighter Carlos Condit and images of children from New Mexico's Hispanic neighbourhoods and American Indian reservations, the 'Pull Together' campaign seeks to engage parents and create a movement to transform the way residents see child abuse, Children, Youth and Families Department Secretary Monique Jacobson told The Associated Press.

"It's a call to action to get us all to care about our kids," Jacobson said. "But we want to do it in a way that's going to inspire action and inspire actual change."

The plan includes a new pulltogether.org website that will allow parents to chat with each other on parenting tips and make reporting child abuse easier. The website also will have links about job openings at the agency, which until recently struggled with a 25 per cent vacancy rate.

Today, around 12 per cent of jobs at the Children, Youth and Families Department remain unfilled, state officials said.