Wed | Jan 16, 2019

Florida's open for business, tourism agency says

Published:Sunday | October 21, 2018 | 12:00 AM
Marla Wood pulls a framed art piece out of the rubble of her damaged home from Hurricane Michael in Mexico Beach, Fla.

TALLAHASSEE, (AP) Visit Florida is launching a US$9 million marketing plan to show that much of the state is open for business following Hurricane Michael.

The Orlando Sentinel reports that the taxpayer-funded tourism agency's executive committee voted last Friday to support a plan that includes highlighting what has reopened in areas hit by the deadly October 10 storm in Northwest Florida.

The plan also seeks to call attention to other areas of the Panhandle, such as Pensacola, that were largely unscathed.

The marketing effort will feature domestic and international ads along with heavy use of videos on social-media sites.

It's seen as a continuation of ongoing work to address concerns of potential tourists about algae and red-tide problems in waterways in Southeast and Southwest Florida this year.