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Stories by Kahmile Reid/Guest Columnist

Published:Tuesday | November 20, 2018 | 12:00 AMKahmile Reid/Guest Columnist

You'd recall the old cliche, "In life, if you don't stand for something, you will fall for anything." It is true for people, but is it also true for brands? Should companies engage in the risk strategy of 'brand-standing'? In this context, brand...

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