JAMAICA'S FILM and television industry is poised to take off in new and exciting directions as women in the arena come together to form the group Women In Film and Television Jamaica (WIFT).
An official launch of the organisation took place recently at the JAMPRO head office in Kingston.
Co-founders, Maxine Walters and Natalie Thompson, both filmmakers/producers, motivated the group of directors, filmmakers, producers, actresses, makeup artistes, caterers, crafts women and technical experts to stand up and be counted as serious contributors to the industry.
"Our creativity is much more than we ever thought it could be... the possibility is endless. It's important for our children and our children's children to know that this medium exists. And who teaches them? Us, the women in the home, who also happen to be the women in film. So, let's do it," Miss Walters urged.
Women in Film and Television Jamaica is the 41st chapter of a larger group, Woman in Film and Television International (WIFTI). It is a global network comprised of Woman in Film chapters worldwide with over 10,000 members working in the profession.
Recognising the importance of film and television to Jamaica's economy, JAMPRO's Film Unit in recent years has initiated many projects that helped to bolster this creative industry. In fact, during this fiscal year up to October 31, 49 projects were implemented, including documentaries, television productions, music videos, television commercials and a feature film, which saw earnings of about US$6 million and employment for 1,415 Jamaicans.
Formally welcoming the Jamaica chapter into the fold, WIFTI past president and vice chair of fundraising in the Florida chapter, Melva Akens, gave her support for the new local chapter.
"As we continue to plan, implement and wake up the sleeping giant, we want you, Woman in Film and Television Jamaica to be a part of that," she said.
WIFT - Jamaica will hold elections of executive members next month. The board will include a president, vice president, secretary, treasurer and four committee chairs focused on fund raising, membership, workshops, and public relations.
