THE i.d.Rom, a miniature CD the size of a credit card, with a power-packed 40 megabytes of memory, is a marketing tool which provides full multimedia corporate presentation.
The moulded aluminum discs track where users go and how much time they spend on the disc. Shawn Smith, president and chief executive officer, Rompus Interactive, developers of i.d.Rom, said, "It's more than a high-tech business card. It's a phenomenally rich, detailed marketing tool to drive online business because it also delivers the user to the company's website."
This pocket-size gadget offers a very cost-effective promotional vehicle, with a potential which makes the business card antiquated.
The application of computer-based technologies such as i.d.Rom, which are affordable to small enterprises will be the focus of "Impressions, The Art and Science of Graphics Design," a one-day seminar, scheduled for today at the Jamaica Conference Centre.
Among those slated to make presentations are Brad Mintz, vice-president and manager of Graphics Services with McCann-Erickson, New York; Michael Grenier, founder and chairman, Starfire Technologies Inc., Canada. Mr. Grenier established the publicly traded Starfire Technologies Inc, in 1994 to provide advertising and marketing solutions for small and medium-sized business, through its flagship product, 'Starpages.' This is complemented by the audio and animated service, 'Starcom.'
Mr. Mark Wienberger, director of Publications, CGR Communica-tions Limited and Mr. Patrick Champaigne, creative director, The Marketing Counsellors Limited, are among the panellists.
Mrs. Noha Edell, business development manager for Cross Media Publishing, Adobe Systems Inc., will be one of the main presenters.
Mrs. Edell, who has more than 15 years experience in the pre-press and graphics market, including the management of the Educational Services Department at Essex Computers, and as an instructor at Parson's School of Design in New York City. She is an Adobe Certified Expert in Illustrator, Photoshop, PageMaker, Acrobat and InDesign.
Adobe, which also developed and markets the popular Quark Xpress, is seen as the founder of the desktop image-editing market. The company recently announced plans to launch its Adobe Atmosphere, to enable the creation and interactive use of three-dimensional website developments.
Some 10 students from the Jamaica School of Arts, at the Edna College for the Visual Arts, will participate in the seminar courtesy of the Education Committee of the Advertising Agencies Association of Jamaica.
