Red Cross launches disaster awareness campaign

Many houses were ravaged during Hurricane Gilbert in 1988. - File

DISASTERS CAUSED by hurricanes, floods, earthquakes, or fires are frequently in the news. People often believe that, "it can't happen here" or "it won't happen to me"; but the truth is that these disasters can and do happen here, placing everyone at risk.

Fortunately, there are some things everyone can do to prevent, prepare for, and cope with disaster-related emergencies long before a disaster threatens. "Research shows that the majority of deaths in a disaster occur as a result of people doing the wrong thing or not knowing what to do," said Lt. Col. Stacey Thompson, Emergency Services, Chair-man, Jamaica Red Cross. Through its 3-months-long "Better Be Ready!" Jamaica disaster preparedness campaign kicking off on August 1, the Red Cross will stress the urgency of individuals, families and communities getting ready for disasters, and share potentially lifesaving disaster tips with the public.

Radio and television

For those disasters that have a long warning time, such as hurricanes and many floods, the Red Cross says people can reduce their risk if they stay tuned to local radio and television and evacuate when told to do so. "When people wait too long before they respond, deaths and injuries can occur," Lt. Col. Thompson said.

For disasters that strike with little or no warning, such as flash floods and lightning, people should learn to recognise the conditions that bring about the hazard, to stay tuned to local radio and television, and to go to a safe place immediately.

While there is virtually no warning for an earthquake, the Red Cross advises that proper precautions and quick action can save lives. Similarly, the only real warning about fire might be with a smoke detector, but there are many ways to prevent fires and when they occur there are simple steps to take to stay safe.

Preparing ahead

For any disaster, the Red Cross stresses the importance of planning and preparing ahead of time to equip us with skills to deal with such powerful forces of nature. "The Red Cross is prepared to help people in our community during and after a disaster--but we all must recognise that the key to minimising the effects of an emergency is preparedness," said Lt. Col. Thompson.

The Red Cross is a valuable source of information on how to prepare for disaster and how to take safety measures when disasters occur.

The Red Cross is helping Jamaican communities to be prepared before disasters strike by having an established disaster plan, training volunteers and providing critical information to the public through efforts like the "Better Be Ready" campaign.

Submitted by the Jamaica Red Cross

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