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FirstCaribbean starts regional marketing
published: Wednesday | July 30, 2003

FIRSTCARIBBEAN INTERNATIONAL Bank on Monday launched a combined mortgage and consumer loans campaign across the region.

In addition to the special rates being offered, customers across its 15 territories will have the chance to win cars and cash prizes in excess of US$150,000.

"As the Caribbean's largest indigenous bank, there is as much strength in our diversity," says Francis Lewis, executive director of marketing and communications. "We are using these synergies to the benefit of the people of the region."

Mortgage applicants will get a chance to win one regional prize of 50 per cent off the capital borrowed up to US$75,000. Persons taking any other type of loan will get the chance to win the top prize of a car. All loan applicants are eligible for monthly cash prizes.

The campaign will allow existing and potential customers to get financing for a new home or a variety of purchases, including land, vehicles and vacations, at very attractive rates.

The campaign runs July 24 to December 31 and will culminate with national and regional grand prize draws in January 2004.

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