MiPhone advert is below the belt
published: Thursday | October 2, 2003
THE EDITOR, Sir:
THIS IS an open letter to the operators of MiPhone. I was most disturbed at the advertisement in The Sunday Gleaner of 28/09/03 (page A6). Under the caption "we have dropped it lower than anybody else...", the marketing department seems to be so at a loss for creative ideas that the team had to resort to using sexuality and the objectification of the human body, in this case a female body, to sell MiPhone.
What is wrong with your product that you have to "go below the belt" to advertise it? Can you not find a creative way instead of such an offensive and undignified way to market and sell a product?
