By Germaine Smith, Staff Reporter
CéCile on the set for the video of 'Do It To Me Baby'. - Contributed
CÉCILE'S single Do it To Me Baby has been raising much more than eyebrows in the dancehall arena and the accompanying music video has been no less mischievous.
The video, shown on an afternoon programme on TVJ on September 19, has been named as one of the music videos which caused the station to receive a Notice of Breach from the Broadcasting Commission for airing it at a particular time of day.
Another video which contributed to this was Poke Jam, aired in July of this year.
According to the Commission, both videos were PG rated videos and were not shown at an appropriate time of day, while Poke Jam contained obscene, explicit, and profane language, and "various scenes of body contact between men and women in a sexual manner", and 'go-go' style dancing. CéCile's video, the Commission stated, "contained sexually suggestive language, close-up shots of scantily clad women dancing in a sexually suggestive manner and a close-up shot of a woman's clothed pubic area".
CVM Television also received a Notice Of Breach for other programmes they aired. According to the Commission's release, the station inappropriately scheduled the entertainment programme 'On-Stage', which featured "visuals of women in a 'wining' competition, performing sexually suggestive dances and using sexual gestures, e.g. patting their clothed pubic area".
BREACHES
From the Commission's release, between March and September of this year, CVM committed four breaches, TVJ committed five, while RJR committed one. Speaking with The Gleaner yesterday CéCile said she was not angry with the action, but was more concerned with having more knowledge of what can be shown on free to air television and what cannot."
In a broad spectrum I would want to know which music videos cannot be shown at certain times of the day," she explained. "We as artistes need to be informed about what specific things should not be in the videos. People need some formal clarification about what can be allowed and what should not."
This information, she added, had implications for the money artistes spend when they make their videos. "Artistes should be informed about the specific things that cannot be shown on TV, so that if anything they can make a video for the cable stations and another for the free to air television," she said.
For this issue, the Commission stated in its release that it plans to get the entertainment fraternity more involved in ensuring that children are protected from certain types of media content and that their material is used in accordance with the regulations of the Children's Code for Programming.
