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Stabroek News

British Airways: not 'sleeping' on the job
published: Sunday | March 13, 2005

Daviot Kelly, Staff Reporter

The sight of a bed stationed at the front of a Pegasus Hotel suite raised many eyebrows to say the least.

Things got even stranger when a young man promptly walked up, lifted the sheets and 'went to sleep'. The reason for this queer piece of decoration and resultant action was the launch of British Airways' newest innovation, the Club World Flat Bed. The bed is actually a seat that folds out into a flat bed (and we mean 180 degrees flat).

The model's antics were to illustrate the comfort of the 'bed' as you made your way smoothly from point of departure to your destination.

According to Diane Corrie, BA's commercial manager-North Caribbean, the bed was a direct response to the needs of their customers who "wanted real sleep, comfort, space, privacy, flexibility", and BA has answered the call.

The flat bed/seat is six feet long when fully stretched out and has a unique footstool. The seats are no longer in standard rows but in an innovative layout which "maximises personal space and privacy providing a more relaxed home-like feel in the cabin."

Toss in greater in-flight entertainment with expanded dining options and you can imagine business club travellers have quite an experience waiting for them.

World Traveller Plus

Aah, but the surprises for the night weren't over as there was another innovation to unveil. The new World Traveller Plus class gives the economy passengers what they want; greater comfort and quality at an affordable premium.

The new class has a cabin with new interiors to set it apart from its predecessor World Traveller. There's greater leg room, fully adjustable head rest, foot rest and lumbar
support.

Oliver King, BA's area commercial manager, Latin America and the Caribbean said, "British Airways has built its success on quality service provided by a dedicated workforce, combined with marketing, operational and financial excellence".

He reaffirmed the airline's commitment to provide superior service and good value for money. State Minister in the Industry and Tourism ministry Wykeham McNeill was confident that Jamaica would benefit from the new additions and lauded BA for its "continued leadership role in the provision of the full-service experience" that customers demand.

The ambience in the suite was that of a flight aboard one of BA's majestic jets. Everything was there; flight attendants ushering you in, a stylish bouquet to the far corner of the room and a cool captain, MC Michael Anthony Cuffe.

The frequent flyers who fall in these categories have much to look forward to, and quite a few were already making plans for their next Kingston to London escapade.

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