BENNETT-COVERLEY
DR. THE Hon. Louise 'Miss Lou' Bennett-Coverley, Jamaica's leading comedienne, has joined Oliver Samuels at People's Telecom Jamaica Limited (PTJ), in continuation of the company's efforts to fuse technology with Jamaica's cultural heritage.
Miss Lou is a household name on the island and a cultural icon. The Miss Lou Calling Club will be launched by PTJ next Wednesday, June 1, in Florida, Canada and Jamaica, and is geared toward unifying members of the Jamaican diaspora.
FAME AND TECHNOLOGY
"PTJ has taken the best of Jamaican culture Miss Lou and Oliver Samuels and coupled the fame and market appeal of these popular Jamaican icons with technology," stated Renae Mills, PTJ's marketing executive/promotions coordinator. "In the Jamaican marketplace, we are aware that persons wanting to communicate with relatives overseas may not be able to do so freely due to financial constraints. Hence we offer up to 40 per cent savings off international calls to most destinations. On the other hand, the cards in Florida and Canada, and soon to come on stream in New York and Georgia, afford Jamaicans living overseas the opportunity to stay in touch while hearing prompts in patois from Miss Lou and Oliver."
DEALING WITH SETBACKS
People's Telecom is incorporated in Canada as Jamaica Telecom Limited, and Florida as People's Telecom Jamaica (U.S.A.) Limited, and will soon be operational in New York and Georgia. Since its inception in July 2003, PTJ has had to overcome several setbacks.
"The Miss Lou Calling Club is a very significant feat for me, as I am happy to be associated with young entrepreneurs with no big names behind them who want to show the world that Jamaicans are capable of doing anything they set their minds to," Miss Lou said. "Joining the PTJ family has thus far been a delightful experience because these young people are clearly trying to preserve our rich cultural heritage and they should be applauded for this. It makes me proud to know that, in spite of the obstacle, in the Jamaican marketplace, they have gone on to expand their product base to other regions."
