Kavelle Anglin-Christie, Staff Reporter
THE LAUNCH of Pulse's Caribbean Model Search was brief, but those in attendance didn't seem to mind, as they chatted for most of the night.
The event was launched at The Penthouse on the Pulse Complex, Trafalgar Road, New Kingston, on Tuesday night. Kingsley Cooper, CEO of Pulse, spoke of a number of changes for this year's competition, the most notable of which is that bMobile is now the major sponsor.
According to CEO of Cable and Wireless, Rodney Davis, they jumped at the chance to do so. "It didn't take us long to come to the conclusion about supporting the event. It is a winning event and we are proud to be a part of it," he said.
TOP MODELS CAME OUT
Several of Pulse's top models came out, including Carla Campbell, Jaunel McKenzie and their rising star Janeil Williams.
Campbell encouraged this year's entrants to do their best in the competition, "Modelling is not easy; you have to put in a lot of hard work and be dedicated," she said.
Cooper highlighted some of Williams' achievements since she left the island three weeks ago for castings. "She just shot the Benetton campaign and last week she was featured on models.com as model of the week. She has also been invited to see the editors of American Vogue. If this happens, she will be the second model in the Caribbean after Jaunel McKenzie to land the campaign," he said.
Williams, 17, told The Gleaner that she is proud of her achievements, but she was getting homesick. "It took a lot of hard work and determination, but it was scary being over there with no friends or family. But I was really excited to be there, wondering how I reached so far so quickly," she said.