William Mahfood, Wisynco Group managing director. - IAN ALLEN/STAFF PHOTOGRAPHER
WISYNCO GROUP Limited has been appointed franchise holder for the Coca-Cola range of products in Jamaica, effective Monday, May 29, Coca-Cola (Jamaica) Limited announced yesterday.
Wholesalers said Coca-Cola, the popular carbonated drink, had been off the supermarket shelves after Facey Commodity Limited stopped distributing the product. According to an agent at Facey Commodity, the organisation relinquished its distribution commitments on April 14.
When the Financial Gleaner recently contacted CPRB Jamaica Limited, the Coca Cola representative in Jamaica, the company stated that it was working on its distribution model.
Owen Flowers, sales manager at CCPRB, said normality would return to the market shortly.
As franchise holder, the Wisynco Group Limited will be selling, marketing, distributing and merchandising the Coca-Cola range of products. This includes Coca-Cola, Coca Cola Light, Sprite, Sprite Zero, Fanta and Schweppes carbonated beverages, as well as Minute Maid Fruit Coolers, Minute Maid Juices, Dasani Water and Powerade.
The Wisynco Group Limited is a manufacturer with an extensive distribution network reaching across the island, and the group is one of the largest beverage manufacturers and distributors in Jamaica.
Coca-Cola said its partnership with Wisynco will enhance the scale of Coca-Cola's business in Jamaica, while offering local customers and consumers greater access to Coca-Cola's line of beverages.