Advertising Manager of the Gleaner Company, Yvonne Senior, with the Media of the Year Trophy at Tuesday's awards function of the Advertising Agencies Association of Jamaica (AAAJ) at the Pegasus hotel, New Kingston. - RUDOLPH BROWN/CHIEF PHOTOGRAPHER
THE DYNAMIC advertising team at the Gleaner Company on Tuesday walked away with the Advertising Agencies Association of Jamaica (AAAJ) Media of the Year Award, for the ninth consecutive year.
In addition, members of the team received 11 certificates of appreciation, two certificates of merit as well as one special award at an AAAJ luncheon at the Pegasus hotel, New Kingston.
Yvonne Senior, Gleaner advertising manager, expressed great pleasure at her team's selection as winner of this prestigious award. She reiterated her team's commitment to excellence in service, as this, she said, was the difference which gave the newspaper its competitive edge.
This year's runner-up is the Jamaica Observer, while the Media Personality of the Year Award went to broadcast journalist and head of the Nationwide News Network, Cliff Hughes.
Jean Lowrie-Chin, chairman of the Media Awards Committee, told the well-attended awards function that "obviously, the marketing teams in the media houses have been giving better-than-ever service, as the enthusiasm with which the voting was done shows our high regard for them."
DO IT BETTER
Said Mr. Hughes after receiving his award: "When your peers honour you in this way, it is the ultimate commendation, but it also signals that you have an awesome responsibility, not only to continue doing what you are doing, but to do it better."
Guest speaker at the event, Dr. Hopeton Dunn, director of Telecommunications Policy and Management Programme at the Mona School of Business, making reference to cellular phones, charged advertisers to take advantage of Internet protocol in advertising. "The market is moving towards greater mobility, flexibility, portability and miniaturisation," he told his audience. "We need to look for ways that we can embrace these new technologies and make them work for us."
