The Editor, Sir:

Consumer sentiment is a key determinant of the demand for any good or service. However, the identification of periods of pessimistic or optimistic mood remains challenging in practice.

In a research paper, we considered an experiment based on the Cricket World Cup 2003. We identified the period following a World Cup victory as a period of overwhelming joy for the winning country (region in this case). Then, we tested the impact of a World Cup victory on the demand for Cricket in the region. Our study, after correcting for the main reasons for people attending matches, found that consumer demand has positive effects following a Cricket World Cup. The euphoria of the World Cup effect persists after we corrected for season-ticket holders.

Finally, we find that the rise in demand is primarily due to infrastructure and victory effects, and not to hosting effects. Over to you, Mr. Christopher Dehring.

I am, etc.,

Dr. CHARLES DEMONTAQUE

charlesdemontaque@yahoo.co.uk

101 Weybrige Road

Addlestone Road, Surrey

United Kingdom

Via Go-Jamaica