Barbara Ellington, LifestyleEditor
GlaxoSmithKline's new period pain reliever Woman's Panadol. The product promises pain relief from backaches, fatigue and menstrual cramps. - photos by Peta-Gaye Clachar/Staff Photographer
To hear the agonising moans and groans, you'd think the women were in the throes of something more intensely painful. But, you are actually hearing the monthly painful utterings of teens and women experiencing dysmenorrhoea (period pain). The location was the Courtleigh Auditorium last Tuesday. The event was the launch of GlaxoSmithKline's Woman's Panadol, with the tag line, 'tested by women for women'.
No expense spared
Obviously, no expense was spared in launching this product, from the beautifully attired ushers to smartly attired company executives from Jamaica and the Caribbean region.
The drug firm's representatives plus one medical doctor spoke volumes about the advantages of taking the new addition to the Panadol family of pain relievers. Impressive Microsoft PowerPoint presentations outlined its virtues while carefully sending home the message that this was for the woman in the primary target market of age 15-25.
It is estimated that 40 out of every 100 women experience dysmenorrhoea. This manifests in the form of cramps, backache, nausea and even vomiting. Woman's Panadol contains caffeine which could present problems if taken by teens in the evenings, but there are beneficial results.
1. It relieves the main physical symptoms of primary dysmenorrhoea, including period pain, cramping and backache.
2. It has an enhanced therapeutic effect compared with acetaminophen on its own in relieving the symptoms of primary dysmenorrhoea
3. It displays gastrointestinal tolerance and can be taken at any time, even on an empty stomach.
Dr. Leslie Jones explained what period pain was and showed how the new pill will speed up the relief processfor young girls who have to miss school and other vital daily activities because of period pain. "The Woman's Panadol will give fast and effective relief, produce minimum side effects as well as being non-drowsy."
For more on the product, visit the website: www.gsk.com.
Robeth Street (left), Caribbean marketing manager of GlaxoSmithKline, met up with sisters Flavia and Angela Case (right) to go over a few things just before the start of the launch of Woman's Panadol at the Courtleigh Auditorium last Tuesday.
Corran Bell (left), Caribbean procurement manager of GlaxoSmithKline, shares a joke with her co-workers Christian Tom Yew, brand manager of consumer health care, and Calvin Solomon (right), Caribbean pharmaceutical marketing manager.
