Flow pumps $28m into Champions Cup KO

Published: Friday | January 30, 2009

New title sponsor, cable and broadband operator Flow, has committed $28 million to the island's largest knockout football competition, the Champions Cup, over the next three years.

Partnering with Flow in the venture will be regional broad-casters Sportmax and Jamaica National Business Society (JNBS).

The JNBS has committed a further $2 million to the competition, while Sportsmax is expected to play the role of both television broadcasters and event marketing managers of the competition.

"It will be a tremendous boost to football development to be able to partner with Flow for the staging of the season's Champions Cup," said president of the Jamaica Football Federation, Captain Horace Burrell.

"I would like to thank these companies for their vision and foresight especially in tough financial times," he added. "With games being broadcast in many homes, there will be a wonderful opportunity for youngsters outside of the premier league to impress scouts from all over. The players would then have the opportunity to secure lucrative overseas contracts, and whenever this happens, it is always a tremendous achievement."

Twenty-six teams, the 12 premier league teams and fourteen parish teams, will contest this year's competition, which is expected to get under way on February 18.

The winners of this year's competition will walk away with $600,000, more than double last year's prize money, and the second-place team will receive $300,000.

The semi-final teams will collect $150,000 each, while the quarter-final losers $75,000 each.

This season's most valuable player will receive $75,000, while the winning coach will get $50,000. Waterhouse are the defending champions.