What is Mobile Commerce
Published: Thursday | May 21, 2009
M-commerce (mobile commerce) is the buying and selling of goods and services through wireless hand-held devices such as cellular telephone and personal digital assistants (PDAs). Known as next-generation e-commerce, m-commerce enables users to access the Internet without needing to find a place to plug in.
One master's student with the Mona Institute of Applied Sciences, University of the West Indies (UWI) - Ryan Brown, has explored the task of turning your mobile phone into your personal shopper using a mix of artificial intelligence and m-commerce. He got the idea after noticing that not much research was done using artificial intelligence in the area of mobile computing. He recently presented on a prototype of an 'Intelligent Agent Based Mobile Shopper' which he developed under the supervision of Dr Suresh Sankaranarayanan, Department of Computing, UWI, to the Sixth IEEE and IFIP International Conference on Wireless and Optical Communications Networks (WOCN2009) in Cairo, Egypt. His rationale was that more persons own a phone than a computer, and while computers are getting smaller, mobiles are growing in capacity faster than computers are decreasing in size. In this regard, more retail stores would be able to have a wider reach for the marketing of their products. While this is ideal, there are the challenges of building an application platform that is small and simple enough to meet the limited processing and storage capacity of mobile phones.