Millicent Lynch charts new course at Intralot
The former executive marketing manager for Caymanas Track Limited, Millicent Lynch, is the new country manager for Intralot Jamaica Limited. (Intralot is a Greek company that supplies integrated gaming and transaction processing systems, game contert, and sports betting management.) This dynamic Jamaican woman has garnered a wealth of experience in senior management of several companies and has helped to position private- and public-sector organisations across various industries, educational institutions and non-profit bodies.
A seasoned marketing expert, Lynch is poised to steer Intralot and Jamaica into yet uncharted waters, and she is ready to face the challenges. In a recent email interview with
Lifestyle Editor, Barbara Ellington, she answered the following questions.
How has your experience at Caymanas Track Limited (CTL) prepared you for this new post?
CTL has exposed me to all facets of the betting business and the fact that Intralot Jamaica has partnered with Supreme Ventures makes the transition easier, because while at CTL I worked very closely with Supreme Ventures.
What will the role entail and what are you looking forward to most in it?
I was in this job within two weeks after leaving CTL. It requires the skills of any general manager, but with a great emphasis on 'starting up' since it is new in Jamaica, creating the culture and motivating the team to produce the desired results which are required. I am looking forward to the growth and development of the company, and its role in corporate Jamaica, and also to contributing to the growth and development of the sports betting market in Jamaica, as the possibilities are endless.
Where do you see the gaming industry in Jamaica in the next 20 years?
Growth in the industry, great use of technology, a stronger economy based on its contribution; and other industries through their provision of goods and services will share in the growth.
Is Jamaica ideal for and ready for casinos?
Jamaica will have greater appeal in the tourism industry for having casinos, this industry has been ready for a long time .
You are a trained teacher and you have been a guest lecturer on several occasions. Would you consider teaching full time at the tertiary level at some point in the future?
Teaching is a big part of who I am so it is very possible.
Does the new job involve a lot of travelling, and how many other countries is Intralot operating in?
Intralot is a global company and is currently operating in 55 territories, and will continue to grow. It is a very dynamic company and so I am always prepared to travel at a minute's notice.
You recently introduced your poetry collection to the public. What will you be doing with that project?
The poetry and the teacher side of me are rolled in one. I will always write. I have been doing this quietly for years; it relaxes me.
Is there anything else you would like to accomplish, and if you were not doing this, what would you be doing?
I have always wanted to work more closely with socially challenged boys. If I were not at Intralot, I would have taken up my second offer which would have seen me doing that.