Sun | Sep 24, 2017

Crisis communication workshop set for May

Published:Friday | March 26, 2010 | 3:00 AM
Byron Buckley (left)

Media and communications specialist Byron Buckley will lead a one-day workshop aimed at equipping participants with the knowledge and skills to prepare a crisis communication plan.

The workshop, to be held on May 19 at The Knutsford Court Hotel in New Kingston, will benefit corporate communications, public relations and risk-management executives.

Buckley will take participants through the five-step process in 'Planning to Communicate in a Crisis', including risk audit, defining the publics, procedure development, training and testing.

"Poor communication during a crisis can be costly as well as detrimental to the continuation of the company, so it makes sense to have a communication plan in place that has been tested," warns Buckley.

Workshop participants will be exposed to case studies of how local and international firms handled or mishandled crises.

For further details on the workshop, please contact buckley2@hotmail.com.