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'BBQ Madness' jerk sauce creates buzz in Miami

Published:Sunday | October 31, 2010 | 12:00 AM
Jerk BBQ Madness, made by BnRs Holdings.
Bertram Banton of BnRs Holdings, producers of Jamaican jerk sauces.

A Jamaican jerk sauce, 'BBQ Madness', produced by BnRs Holdings, was adjudged the best sauce at the 14th annual Americas Food and Beverage show in Miami. The two-day expo closed on Wednesday.

Bertram and Rana Banton of Kingston-based BnRs Holdings collected the prize.

"It's our first time at the Americas show, and we are introducing a variation to the market," said Bertram Banton.

Jamaica Pavilion

For the first time, Jamaican manufactured food and beverages had their own prime location named the "Jamaica Pavilion", among the 300 exhibits at the expo.

Jerk was among several manufactured products and labels on display, which "created quite a buzz," according to Berletta Forrester, manager for export promotion at Jampro.

The event, billed as the largest food and beverage show in the Western Hemisphere, attracted some 6,000 participants, including local and international food professionals, as patrons tested a wide range of foods and beverages and industry-related products from 27 countries in North America, Europe, Asia, the Caribbean and Latin America.

BnRs produces sauces and condiments under several labels.

Its 'Pedro Plains Jamaica Jerk' line is a variety of flavoured sauces, with suggestive names such as Chaos Jerk, Mild Jerk, Jerk Barbeque Madness, Malicious, Aunty Katie Marinade, and Hurricane — all manufactured from indigenous products grown in St Elizabeth.

Banton said the Pedro Plains of St Elizabeth has the ideal stable environment for growing scotch bonnet peppers, and other basic ingredients that are used as raw material inputs for his sauces.

BnRs is also developing six additional lines of products in conjunction with the Scientific Research Council, he said.

Although the company has participated in other food trade shows worldwide, the BnRs team was excited by the response from the Miami event, held at the Miami Beach Convention Center, saying it would boost their marketing efforts.

Other Jamaican companies exhibiting at the expo were food and pharmaceutical company Lasco, sugar producer Worthy Park Estate Limited, Grace Foods International, Creation Foods, The Jerk Place and Restaurant Limited, beverage company Wisynco, and Coffee Solutions.