'Good Times' for a good cause
Heineken Good Times, Jamaica's premier old-hits party, puts a practical spin to the concept of partying with a purpose and continues to so with admirable consistency.
For more than a decade, the brand has delivered quality entertainment and has delivered well-needed assistance to the less-fortunate. With this final instalment for 2010 scheduled for the Mas Camp in St Andrew for Saturday, November 27, the team is again making plans to donate part of its proceeds to the Sir John Golding Rehabilitation Centre, which has been a beneficiary of the Good Times series since 1997. This is a vital form of social responsibility, which is essential in plugging the gaps not always detected by state entities or other private interests.
Good Times party fans can, therefore, party extra hard, knowing that their funds will be put to good use afterwards. "This is something we committed to a very long time ago," explained Jerome Hamilton of The Quorum Entertainment, organiser of the event. "We have always encouraged patrons to bring gifts or other items for the centre, and we always seek to donate some of the proceeds from every single Good Times. It's our way of giving back. We encourage other forms of assistance too, because, no matter how small, it's appreciated."