Tue | Jan 19, 2021

'Fashion for Charity' brings out the smiles

Published:Tuesday | November 23, 2010 | 12:00 AM
Models, Deidre McKenzie and Patrick Fenton support each other as they sport their Cooyah outfits on the runway at Fashion for Charity.
Sasha-Gay McKoy gives the camera a seductive stare as she does a spin to show off a casual glam dress from Cooyah.
Little Miss Jamaica Caribbean 2009, Ocean Wright and Miss Tiny Tot Caribbean 2009, Tanasheree Denvers, give their best beauty-queen smiles at Fashion for Charity, held at the University of the West Indies, Mona, last Friday. - Photos by Stephanie Lyew

Garfene Grandison, Gleaner Writer

Final-year students in the Faculty of Social Sciences, on Friday night hosted a charity fashion show - 'Fashion for Charity' - with proceeds donated to the Glenhope Place of Safety.

The meetings and convention management (HM30B) students, were required to plan and execute an event which would account for 50 per cent of their total grade.

Held at the Old Dramatic Theatre at the University of the West Indies, Mona campus, the event had a rough start and, instead of commencing at the proposed 3 p.m., started at five.

The venue had to be changed from the assembly hall, which was being used to host the welcome reception for the Colombian president, creating the delay.

Local designers on show

At first, there weren't many patrons in attendance but, as time progressed, more patrons turned out to witness designer wear from a number of local designers including Rojah Threads, Drenz, ThingsJamaica, Cooyah and many others.

Sanjay and Marc Chin of Coppershot increased the interests of passers-by with their musical selections. MC for the evening, Ibrahim Konteh, did his best to keep the audience attentive.

The students' lecturer, Eritha Huntley, expressed confidence that the team which put on the event would do well.

"The main aim," she said, "is for them to plan and execute an event, which is all a part of the assessment, keeping an open mind."

The first half of the show had designs by Drenz Fashions, Powerline and Rojah Threads. After a 20-minute intermission, Little Miss Jamaica Caribbean 2009, Ocean Wright, and Miss Tiny Tot Jamaica Caribbean 2009, Tanasheree Denvers, opened the Cooyah line.

The presentation featured items from Cooyah's T-shirt line, while the female models sported casual glam styles including flirty ruffled skirts, skin-hugging tights and dresses.

Good performances

After the showing of the MyJamaica line, it was time for the performances, which began with a powerful opening by Kimberly Nain, who invited Cooyah's brand manager, Adrian Keys, to the stage to serenade him with a cover of Alicia Keys' If I Was Your Woman.

She continued with an even more powerful cover of Jazmin Sullivan's I Need You. That item brought patrons out of their seats in a singalong.

She ended with one of her original tracks, Tempted, produced by Trench Town 12 Productions.

Wrath, brother of Tarrus Riley, and Jesse Royal, also gave good performances.

3D Event Management, which comprised Shenika Bennett, Desli Gabriel, Jheanelle Reid, Yasmin Lorraine, Jovanni Davis, Afreeka Edwards and Crystal Daye, while not disclosing how much money was raised from the event, was happy with the outcome.

"Whatever money we made will be put to good use. Most of the money will go towards toiletries and school materials for the girls at Glenhope Place of Safety," said Jheanelle Reid.

"When I was planning this event, I came to the conclusion that a charity is only a charity when you give goods, services or money without personal gain. My team and I reached out to this organisation because it serves to give teen girls with troubled lives a second chance to go out into the world and be somebody, by offering an education curriculum on the compound," she added.

Eyecandi, Factory79jm, Supreme Ventures, Soft Sheen Carson, Renaissance Disco, Shalico Sales Limited, Coldfield Manufacturers Limited, Chukka Caribbean and GraceKennedy were the event's sponsors.

3D Event Management is being offered a chance to make 'Fashion for Charity' an annual event, but details of the offer are closely guarded for now.