Sun | Jan 19, 2020

Sting saves space for the 'bad girls'

Published:Thursday | November 25, 2010 | 12:00 AM
Sting honchos Isaiah Laing (left) and DiMario McDowell at the launch of Sting 2010, held on Tuesday. - photo by Mel Cooke

Mel Cooke, Gleaner Writer

Bounty Killer, Beenie Man, Vybz Kartel and Assassin are among the 13 'Warriors' (although there will definitely be no clashing), with Etana, Khago and I-Octane staking their claim among the big guns for Sting 27 on Boxing Day at Jam World, Portmore, St Catherine.

The 'Bad Girls' segment of what is touted as 'The Greatest One-Night Reggae Show on Earth' has its own baker's dozen, including Lisa Hyper, Ce'Cile, D'Angel, Ikaya, Face, Pamputae and Tifa.

Then there are the 'Sting Commentators', known for their humour, Twin of Twins, Food Kartel, Tanto Blacks and Apache and Sarge picked to provide the combination of laughter and thought.

Those who spin the tunes will not be left out, as DJs Sunshine, Bambino and Liquid are designated 'Sting Disc Jocks'.

Other segments were announced at the launch, filled with music and hot ladies in clothing designed to accentuate, enhance and reveal - sometimes all at once and not necessarily in that order. Nesbeth, Zamunda, Cush Hunta, Sean Storm, Popcaan and Charlie Blacks are among those in the 'Spotlight' segment.

A surprise performer is slated to hit the stage at 11:45 p.m.

DiMario McDowell of Supreme Promotions also announced the Supreme Foundation, with a mission "to enhance and change the lives of Jamaica's most vulnerable population by harnessing the power of entertainment, culture and sports, in order to make a positive impact in their lives".

Outreach

The foundation has donated scholarships to youth at risk, assisted the Jamaica AIDS Hospice and Marlie Hill district in St Catherine.

McDowell described LIME's involvement as "a breath of fresh air", noting that since Guinness pulled out two years ago, Sting has not had a major sponsor. "It happened because we have similar values in terms of our numbers, our customer base," McDowell said.

LIME's sponsorship manager, Stephen Miller, noted the tele-communications company's long-standing association with top Jamaican entertainers and events and, "as such, it was a natural fit for LIME to be part of Sting 2010".

"We have been involved in Sting in past years, but not on the level that we are giving our support this year," Miller said, adding that it is a one-year deal with the possibility of renewal.

Significantly, Miller said that "for the first time in the 27-year history of Sting, the concert will be broadcast live on LIME Mobile TV". This means that "everybody who has a LIME TV phone will have the excitement of The Greatest One-Night Reggae Show on Earth in the palm of their hand".

Portmore's Mayor Keith Hinds said that "Sting is always good for Portmore, because it helps the local economy," including the vendors. However, Hinds said "What I request of Sting and the artistes is that they keep the peace in the city. We are not about to tear up the place. Music is what gets people together.

"We support Sting as a company. We welcome back Sting each year because Portmore is the home of Sting," Hinds said.

The Sting poster, always a highlight of the event annually, will be launched on December 3.