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Flow and HBO to bring special feature on Jamaica Jazz

Published:Tuesday | January 25, 2011 | 12:00 AM

For the second year in a row, Flow will be managing communications at the annual Jamaica Jazz and Blues Festival scheduled for the Trelawny Multi-purpose Stadium from Thursday to Saturday.

Flow is expected to ensure the best communications for the show's organisers and patrons and is also facilitating greater exposure for the festival through a special HBO documentary, as a result of their partnership with HBO. The feature will be broadcast to their international audiences.

In a release, Flow said it viewed the partnership as a combination of the right synergies.

Natural fit

"The partnership is a natural fit for us", said Denise Williams, Flow's public relations manager.

"We are very pleased to announce that HBO has agreed to create a special feature based on Jamaica Jazz and Blues. This documentary will go beyond spotlighting the great music and entertainment of the festival, but will also put a significant spotlight on Jamaica as a tourist-and-business destination," she said.

"The idea", said Williams, "is to create as much avenue for exposure as possible for the festival and for Jamaica."

The PR manager also noted that Flow's internet and digital landline will power the local and international media area where critical information on the festival is shared with the rest of the world.

Patrons can access the internet via Flow's Unplugged WiFi which will be available throughout the venue.

Patrons can 'Flow' online using their smart phones, web-enabled devices or from the Flow Zone. Internet-savvy and social-networking enthusiasts may engage in live tweeting, picture posting and status updates in real time.

Commenting on this partnership with Flow, Walter Elmore, producer of the festival, said, "this partnership will provide many conveniences to patrons, media, stall owners and the production team to maximise the Jamaica Jazz and Blues experience," he said.

"Flow's support is invaluable. in addition to powering the festival the broadband company will also provide support content on their channel 100 on the cable TV network to ensure greater exposure for the show."