Sun | Dec 8, 2019

Festival to provide 'Taste More' option

Published:Thursday | January 27, 2011 | 12:00 AM
Bryan Art sings during The Gleaner's A Taste of Jazz on Thursday at the Deck on Trafalgar Road. Art will be one of the performers at this year's Jamaica Jazz and Blues Festival at the Trelawny Multi-Purpose Stadium. - Winston Sill/Photographer

Johnnie Walker, over the years, has stood by the Jamaica Jazz and Blues Festival while it opened its doors to the likes of international performing artistes, Babyface, Erykah Badu, Joss Stone and Gladys Knight.

Today, the renowned product will partner, yet again, with the festival; adding its own element of excitement. The brand will offer the 'Taste More' experience to patrons at the event.

Safia Cooper, brand manager Johnnie Walker, said she was putting all the plans in place to provide consumers with a superb time.

"We definitely want to offer patrons a premium experience at the jazz festival. We want them to hear more, feel more and taste more at our lounge and, with the addition of our brand ambassador, it should be an amazing time for them," said Cooper.

This experience will take consumers on a journey of discovery that will allow them to enjoy Johnnie Walker Black Label.

As guests make their way to the Trelawny Multi-Purpose Stadium today, they will be greeted by the Johnnie Walker ambassadors and a branded golf cart equipped with ice, glasses and Johnnie Walker decanters.

These ambassadors will offer patrons the chance to sample and be a part of the Johnnie Walker lounge, with a 'Taste More' invite.

The upper deck of the lounge will be accessed by a Taste More Black Club card, which will be issued to select scotch drinkers who will be able to enjoy Johnnie Walker Blue Label.

The Johnnie Walker Ambassador, Arturo Savage, an accomplished chef and gastronomist, will be on hand to personally handle tastings. He is the key driver for Johnnie Walker and has travelled the region hosting seminars and talking of his global scotch exploits.

"Club Black will bring something completely different and special to the event. Guests will be fêted with a full range of Diageo products and food prepared by renowned chef Oji Jaja, while Arturo, our brand ambassador, will share the thrills and taste of Scotland with everyone," Cooper added.