TELEVISION JAMAICA'S (TVJ) 'Smile Jamaica' and NBC's 'Today Show' will collaborate to produce a special, unique episode that combines both programmes.
Today Show's Kathie Lee Gifford and Hoda Kotb, along with Smile Jamaica's Simon Crosskill, Neville Bell, Simone Clarke-Cooper and Carlette DeLeon, will co-host the show, which will be broadcast live on TVJ from a picturesque Jamaican location on March 4, 2011. Segments of the show will be broadcast on the 'Today Show' in May 2011, and the entire show will be posted on the Today Show's website.
According to a release from TVJ, this is the first such co-production in the history of Jamaican television.
"It demonstrates the high stan-dards which Television Jamaica's highly acclaimed, award-winning morning variety show consistently achieves," said the release.
It further stated that in the most recent public opinion survey, Smile Jamaica had 84 per cent audience share of the fiercely competitive morning television market.
The 'Today Show' dominates the ratings in America's morning news and entertainment arena, serving as the overwhelming favourite for more than 15 years. Each day, Matt Lauer, Meredith Vieira, Ann Curry, Al Roker, Natalie Morales, Kathie Lee Gifford and Hoda Kotb bring the 'Today Show' tradition to millions of viewers across the USA and around the world.
Commenting on the Smile/Today collaboration, TVJ's General Manager Kay Osborne said, "TVJ's team members are justifiably proud of this special endorsement that is generating excitement throughout the company.
"It's a tremendous opportunity to showcase our on-air talent and technical teams as we join forces with the 'Today Show' to entertain and inform the world from right here in Jamaica."
Osborne revealed that the programme would be a positive for Brand Jamaica as it will thrust Jamaican culture and vibes on to the world's stage, feature local brands and show off Jamaica's astonishing beauty.