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NEW PRODUCT - Try Tru-Juice's freshly squeezed grapefruit juice

Published:Thursday | February 24, 2011 | 12:00 AM
Brand manager for Tru-Juice grapefruit juice, Tammi-Ann Givans, pours a cup of the sugar- free juice. - photos by Norman Grindley/Chief Photographer

Try Tru-Juice's freshly squeezed grapefruit juice

Trade Winds Citrus Limited has added another juice to its range. It's the 100 per cent, no sugar added, premium-quality Tru-Juice grapefruit juice and is recommended by the Medical Association of Jamaica. The freshly squeezed grapefruit juice is on the shelf in time for orange season. It is only available in two sizes, 1.89ml (1/2 gallon) and 945ml (quart).

Grapefruits have a rather recent history, having been discovered in Barbados in the 18th century. Many botanists think the grapefruit was actually the result of a natural cross-breeding which occurred between the orange and the pomelo, a citrus fruit that was brought from Indonesia to Barbados in the 17th century.

The resulting fruit was given the name 'grapefruit' in 1814 in Jamaica, a name which reflects the way it's arranged when it grows - hanging in clusters just like grapes.

The grapefruit is an excellent source of vitamin C, a vitamin that helps to support the immune system. Over 20 scientific studies have suggested that vitamin C is a cold fighter. Vitamin C also prevents the free-radical damage that triggers the inflammatory cascade, and is therefore also associated with reduced severity of inflammatory conditions, such as asthma, osteoarthritis, and rheumatoid arthritis.

Good source of pectin

Recent studies show that grapefruit may also be more effective in lowering cholesterol than any other pectin source.

As with all citrus fruits, the heavier the fruit, the juicier. Florida grapefruits are juicier than those from California and Arizona. However, the Western fruit has a thicker skin which is easier to peel. If refrigerated, grapefruit will last for a few weeks.

The grapefruit should be firm and not discoloured. Fruit that is pointed at the end tends to be thicker skinned and have less meat and juice. White fruit has a stronger flavor than pink fruit. Grapefruit is available all year, but best from January through May.

Shredded grapefruit will be a great addition to any fish salad.

Grapefruits should be rinsed under cool water before consuming, even though you will probably not be eating the peel, since cutting into an unwashed fruit may transfer dirt or bacteria that may reside on the skin's surface to the edible flesh. Alternatively, if you allow a grapefruit to stand in boiling water for a few minutes it will be easier to peel.

A few quick serving ideas

  • Grapefruit sections add a tangy spark to green salads.
  • Instead of your morning glass of orange juice, have a glass of grapefruit juice.
  • Combine diced grapefruit with cilantro and chili peppers to make a unique salsa.
  • To enjoy a salad with a tropical flair, combine chopped grapefruit pieces, cooked shrimp and avocados and serve on a bed of romaine lettuce.


After being sampled by members of staff at The Gleaner Company, the following were the comments.

The first sip jolts your taste buds. One has to acquire a taste for this juice.

The grapefruit juice is too bitter, it needs a bit of sugar.

It tastes like a natural grapefruit drink. It tastes good.

Tastes very healthy, let's put it that way.

Tastes like real grapefruit juice.

Lack of sweetness, too bitter.

This is fine, it tastes like the fruit.

Lawd it sour.

Dem ting yah cut nature. It too sour.

It's too bitter. I come from a tradition where when I eat grapefruit I eat it with condensed milk.

It tastes like medicine.

It really tastes freshly squeezed.

If you make it like this, it will sell like hot bread.

No sah, this kill everything.

I don't like grapefruit juice in general and this is no exception, not nice at all.

It's good I like it.

It tastes like real grapefruit.

Tangy, tastes like the real thing. Tru-Juice has truly unlocked nature's secrets.

Lawd, is the real diet one this.

It just taste like so-so grapefruit juice.

Whoi. Dem put all the skin inna it.

I liked it. A bit on the sour side, but I suppose if I'm drinking grapefruit juice I should expect that.

This shouldn't be bottled and sold. It's unbearably bitter. I couldn't have all of it. And, the bitterness stained the back of my throat for a little while.