GraceKennedy, SportsMax taking Champs live worldwide

Published: Friday | April 1, 2011 Comments 0

Due to the high demand for access this year, SportsMax is currently providing live Internet streaming and live television broadcast coverage of the popular 2011 Inter-Secondary Schools Sports Association (ISSA)/ GraceKennedy Boys and Girls' Athletics Championships, courtesy of broadcast sponsors Grace Foods and Western Union.

Live coverage of the ISSA/ GraceKennedy Boys and Girls' Championships will run daily until tomorrow's final day.

The deal will see the games being broadcast live online and also on the various SportsMax channels throughout the Caribbean. This will enable overseas-based fans of the championships who are not able to make the trip to Jamaica this year to cheer for their alma maters.

Streaming live

SportsMax's Internet coverage of the meet is streaming live on: and This service is free, and will only require users to submit their email addresses.

The Champs fever transcends the Jamaican shores as several high schools have alumni chapters in North America and elsewhere with members itching to be part of the celebration.

Former Champs athlete Damion Cameron, who lives in New York, says he can't wait to tune into SportsMax this weekend: "My friends and I always come for Champs but this year, because of several factors, including a not-so-good economy, we decided against the trip. But now we're excited to find out that ISSA, GraceKennedy and SportsMax will be bringing Champs to us in New York. That simply means that I have to round up the posse and start planning a Champs party."

Grace Foods is on board for the Champs celebration with its wide array of nutritious products. Anthony Lawrence, global brand manager, Grace Foods, explains how the SportsMax deal facilitates more fans: "The National Stadium can only hold 30,000 people. However, the scores of persons who want to share in the ISSA/GraceKennedy Champs experience far exceeds that number. This partnership with SportsMax allows anybody, anywhere in the world to sit at home in their living room with a cold Grace coconut water and feel like they're there."


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