Sun | Jul 12, 2020

Bridgez makes the changes

Published:Sunday | April 17, 2011 | 12:00 AM

Howard Campbell, Gleaner Writer

When singjay Bridgez met producer Diavallan 'Dia' Fearon six months ago, she said building a new image, not scoring a hit song, was her biggest priority.

"I told him I wanted to reinvent myself as an artiste, not the way I look or anything like that," she said. "When I came out people were saying, 'you sound like' this person or that person. With Dia I have actually found the potential in my voice."

Bridgez continued her singjay flow on Fulfill My Fantasy, the first song she recorded for Dia's Builders Music. However, she debuted as a deejay for the follow-up, Hand Up Dey, which she rates as her most successful song to date.


"It's getting a lot of recognition, I love it 'cause it's natural," she said.

"I gave it to the disc jockeys and they jus' took on to it right away."

Finding a niche is important to the Mona-reared Bridgez, especially in a music scene that has become saturated by a flood of single-name female acts.

Joining deejay Bounty Killer's Alliance crew last year helped raise her profile, but being a standout in a competitive environment was critical.

"The people are seeing all these girls coming out with their songs but the truth is they want to hear something different," Bridgez pointed out.

"It's about having a unique style and that's what I'm aiming for."

Professional entertainer

Bridgez (real name Bridgett Roache) is in her fifth year as a professional entertainer. She started out recording a series of songs for producer Rohan 'Snowcone' Fuller's Jah Snowcone Entertainment label, including Best Friend, Teeny Tiny and Roll Out which featured Bounty Killer.

The latter opened the door for her to join the Alliance, a camp of dancehall acts that also includes Mavado, Wayne Marshall and Bling Dawg.

"It has given me a lot of exposure because up to that time I was managing myself, but now with Bounty Killer managing me, things are a lot easier," she said.

No Way is the name of Bridgez' latest song which she did with singer Timberlee. It was also produced by Dia for his Real Music Volume One album.