Nashauna Drummond, Lifestyle Coordinator
In 2007, first-time mom-to-be Kerisha Cadogan was overwhelmed with all the things she would need for her baby. "As an overprotective mom-to-be, I spent hours on the Internet searching through every type of baby product and the associated customer reviews - I researched everything from diapers to cribs," she told Flair.
From her experience, she gave 'birth' to Babybop in May 2010. "Many Jamaican moms don't have the resources that I had nor the time to do the kinds of analysis that I did, so I wanted to develop a store that could help all new mothers in the way that I had needed."
Babybop caters to everything a mom will need for her newborn from birth to five years old. The store supplies everything except the baby.
She got the name babybop from her older brother who always teased her telling her she reminded him of the character Baby Bop in the popular children's series Barney and Friends. "At the time, I had never watched the show, but took offence to being likened to a dinosaur. Once I finally watched the show, I realised how sweet the character really was and that she had a brother who wasn't so cute either, and I came to embrace and love the name. It was only fitting that if I did something with children that it would be called Babybop."
At Babybop, Cadogan not only offers all the supplies a mother-to-be would need, but she accompanies them on the journey.
"I like the fact that I am able to help new mothers in a way that I had needed when I was pregnant. Not only am I selling products, but it was important to me to provide service. I get to help mothers wade through all the 'fluff' and get quality products. I am able to guide mothers on a budget to fulfil all their baby's needs without compromising on quality, safety, or functionality. We provide mothers that shop with us with checklists and guides for the most important parts of their journey of motherhood, and we act as a support system that gets to come along with you for the experience."
Tips for moms to be
1 Don't buy too many small clothes - buy big and let your baby grow into them. They grow up fast.
2 Create a registry for baby items that you will need. Babies are expensive and you will need all the help you can get.
3 Sleep when the baby sleeps. Don't feel obligated to do chores because you have a few minutes. It's easy to run yourself into the ground trying to do everything.
4 Line up help for the first week or two of the baby's life. Every couple can use an extra pair of helping hands while adjusting to life with a newborn.
5 Adjusting to the sounds of a screaming baby can be a nerve-racking experience. Don't stress yourself out if your baby doesn't calm his/herself instantly when you pick him/her up. Sometimes your baby will cry inconsolably. Do your best to make him/her comfortable but don't worry if she doesn't stop crying immediately. It's natural.
6 By the time your child is able to crawl, make sure that both you and your partner have a clear understanding on what type of discipline you both want and who will discipline. Children figure out very early who to listen to and who to ignore. They also test the waters very early to see what they can get into.
7 And most important of all, accept that people will criticise your parenting decisions no matter what - your prenatal diet, your baby's name. Get used to it. Just learn to smile brightly and say, "Thanks for sharing!" Then continue doing what feels right, operating on the basic principle that mother really does know best.
Babybop is located at Shop #9, 11 South Avenue. Tel: 908- BABY (2229)