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'World's Iriest Fashion Show' set to make Kingston glamorous

Published:Thursday | May 19, 2011 | 12:00 AM
Sam Taylor
Rainer Boucard - Contributed photos
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In less than a week, Kingston will be the centre of world glamour as some of the world's best designers and supermodels will descend onto the cultural mecca of the Caribbean - Kingston - to partake in the glamour spectacle that is Styleweek Jamaica 2K11.

From London to Paris, Barbados to New York the style fever is in the air, as photographers, stylists, make-up artists, hairstylists and designers are packing the bags, booking the flights and putting in final touches to rock in Kingston's glamfest from May 25-29.

In its April issue, respected United Kingdom glossy Arise Magazine declared in an article titled 'Funky Kingston', "The Caribbean capital's finest models and designers head downtown with Arise to conclusively prove that Styleweek Jamaica is the World's Iriest Fashion Show". Undoubtedly, this has caught the attention of a global audience of fashion and lifestyle enthusiasts, who have been expressing interest in coming to Jamaica to witness and participate in the spectacle.

The Styleweek Jamaica schedule includes the International Men's Collection (IMC) at Devon House on May 27, The International Mecca of Style on May 28, and Fashionblock on May 29.

innovative event

Organisers have announced the introduction of another innovative event feature - the Careen in Fashion Forum - which will feature a powerful panel of international fashion insiders with support industry professionals as well. The seminar will be held at the Wyndham Kingston Hotel on Friday May 27, and is open to the public. The event takes aim at high school and college students and interested parties.

The timing of Styleweek should prove ideal for tourism interests as it is held on Memorial Weekend, celebrated in the United States.

Organisers believe the event could be the event which positions Kingston as a holiday, fun-filled and dynamic destination.

"We are sure that the event can be used by Jamaica Tourist Board as a catalyst for visitor arrivals for destination Kingston," said Deiwght Peters, Saint International CEO and creator of Styleweek Jamaica.

The multi-venue feature of the event gives it a unique cross-city festival feel that appeals to any tourist. Additionally, an exciting social calendar including private receptions, glitzy after-parties, beach barbecues, and museum visits will engage the powerful media contingent from Italy, Los Angeles, London and New York.

added bonus

The added bonus is certainly the runway shows featuring supermodels and top designers at exotic heritage sites across the city.

Annually, Styleweek ends with the blockbuster Fashionblock on Knutsford Boulevard.

"This is the only event of its kind, and the largest live fashion event in the Caribbean and perhaps on this side of the world,"' boasted Peters.

Visitors to the island and thousands of locals alike will converge on the blocked section of Knutsford Boulevard to witness the spectacle of a 150-foot catwalk and internationally known Jamaican models strutting in collections by local and foreign designers.

Styleweek Jamaica has the support of Scotiabank, JAMPRO, Courtleigh Hotel, Ocean Spray, the Urban Development Corporation, Soldanza, Appleton, the Wyndham Kingston Hotel, Courtleigh Hotel, Jamaica Tourist Board, Heart Trust/NTA, Fame FM, TVJ, Kool FM, Nationwide, Carreras, Devon House, Clear Sounds, Lasco Cambio, Value Added Services, American Airlines, The Gleaner Company Ltd., Compact Car Rentals, Luxury Limos and the Jamaica National Heritage Trust.