DIGICEL, THE official telecommunications sponsor of the Denbigh Agricultural and Industrial Show, on Wednesday announced that it will be fortifying its activities at the three-day exposition with Farmville Jamaica Live.
Farmville Jamaica Live is a new and innovative farming programme that consists of different activities aimed at encouraging persons living in Jamaica to get involved in farming. According to the telecoms operator, 50 lucky Denbigh patrons will win plots of lands at the Farmville Jamaica Live grounds in Old Harbour, St Catherine.
Winners - who will be selected from a combination of patrons attending Denbigh and fans from the company's Facebook page of more than 319,000 users - will receive the leased plots of lands for four months. Digicel will also provide winners with fertilisers and vegetable seeds such as tomato, carrot, sweet pepper and pumpkin for short-term farming.
Senior sponsorship and activation manager at Digicel, Shelly-Ann Curran noted that the Farmville is a great initiative that has helped them to bring to life the theme behind this year's Denbigh Agricultural Show, while encouraging Jamaicans to get involved in farming. The show is to be held July 30 to August 1.
"As a brand that strives on launching innovation after innovation to excite and wow our customers, we strongly embrace this year's sub-theme of Opportunity and Technology-Drive. To that end, Digicel sees Farmville Jamaica Live as a fresh and innovative approach to getting more of our youth to appreciate the importance of farming as well as getting them more involved in farming."