Fri | Jun 22, 2018

Pretty in Pink goes for 'Girl Power'

Published:Friday | July 29, 2011 | 12:00 AM
Pretty in Pink patrons dress to fit the theme. - Contributed
Darren Virtue - File

Curtis Campbell, Gleaner Writer

Pretty in Pink has consistently pulled out a sea of female patrons over its seven-year run as part of the ATI Weekend package.

This year's party will be held tomorrow at Cosmos Pink Paradise in Negril and, based on all indications, promises to be 'girl powerful'.

According to veteran promoter Darren Virtue, Pretty in Pink is the sexiest and most anticipated event of the year and they have orchestrated a plan to unveil the wildest party ingredients on the largest and most exotic beach in Negril.

The theme is 'Girl Power' and, according to Virtue, the party was designed as a female-empowered event specifically geared to attract high-energy party girls and confident men making a bold statement. "We give our patrons the opportunity to party like rock stars and a party revolution has started," he said.

The confident Virtue revealed that there will be a live tattoo station hosted by an international artist. The beach area has been renovated and is now the largest beach in Negril. There will be exotic female competitions, the Hennessy VIP luxury lounges, exotic cocktails and other new attractions that are intended to be surprise for patrons.

There is no party without good music, so Virtue and his team have booked some of the most credible dancehall selectors: Tony Matterhorn, Crazy Neil from Montego Bay, Miami's top DJ Young Stunnaz Eccentrix and Code Red. The promoter also hinted that a surprise guest artiste is booked to make an appearance.

Different experience

For partygoers who have never been to Pretty in Pink, the promoter said that this year was the best time to do so because this year's party will offer a different experience from others. "Unlike all other parties, Pretty in Pink is held only once a year; all party people know that missing this event isn't an option," he boasted.

The promoter explained that all events included on the ATI Season band have gone all-inclusive, so patrons get both food and drinks right through the events. He also said that paying $4,000 at the gate for Pretty in Pink is still lower than other events offering far less in production and quality.

While Darren Virtue said he can't give away the recipe for the event's success, he revealed that a lot of planning had taken place to hone the experience to perfection.

He also added that security has been very consistent. "Security can't be more strategically planned. We have a three-tier security structure comprising of police, armed and unarmed guards, patrol as well as bouncers for in-the-crowd assistance," he said.

He further said there will be detox stations, with rehydration beverages and soup stations. Knutsford Express is the transportation partner for this year's staging of ATI. "They offer a host of transportation solutions from Kingston and Montego Bay," he said.