Mon | Nov 30, 2015

Cutting Edge carving out memorable party experiences

Published:Saturday | August 6, 2011 | 12:00 AM
Ryan Esson (left) and Conrad Mathison, managing director of Cutting Edge Party Experts, at ATI's Officially Diagnosed launch party in Montego Bay. Cutting Edge also worked at the 2011 staging of Reggae Sumfest. - Photo by Sheena Gayle

Sheena Gayle, Gleaner Writer


Making the entertainment experience interactive and memorable is something that Cutting Edge Party Experts have mastered and patrons at this year's Reggae Sumfest had the opportunity to experience just what they do.

Their instant photo souvenir as Conrad Mathison explained "serves to capture the moment of (the patrons') experience at any event by getting their photo taken and printed instantly, creatively designed with the sponsor's logo, and any other related information. The photos taken can be directly added to the person's Facebook page".

Mathison, who partnered with Cecil Williams to form Cutting Edge, offers companies, non-governmental organisations and individuals reliable, high-quality, and cost-effective event-planning services for various purposes, as well as photography, graphic designing, event management, promotions and social-media marketing.

Social-networking option

"We are a Kingston-based company ... . A lot of persons want others to know that they were at an event and some want them to know instantly. Everybody is now into Twitter and Facebook, which instantaneously tell the world that you are at Sumfest, so we offer that kind of service," Mathison revealed.

The official launch party for ATI in Montego Bay, dubbed 'Officially Diagnosed', contracted the services of Cutting Edge to enhance the party experience of patrons who attended, something Mathison said was a great partnership.

"This service was developed so as to make partygoers feel as if they are being celebrated. It can be used as a marketing tool for promoters and organisations and to remind people of the experience they had," added Mathison.

According to Mathison, in the next five years, Cutting Edge Party Experts will seek to develop a sustainable, profitable business by creating a service-based company whose number-one goal is to exceed customers' expectations by defining their products and sharpening their masterpiece.