Sat | May 26, 2018

Trade Winds Citrus lends a hand

Published:Monday | October 17, 2011 | 12:00 AM
Kim Lee, head of marketing, Trade Winds Citrus Limited - Contrinuted

1Why did you decide to sponsor Flairtatious?

We fully support the initiative as the proceeds are in aid of Mary's Child. This home provides refuge to the most vulnerable in our society, our young women and children. What a great way to celebrate 27 glorious years by being a good neighbour. We wish the Lifestyle team the greatest success in this endeavour.

2How are you hoping to benefit from the sponsorship?

Our benefit is providing assistance to Mary's Child through Flair Magazine and exposing patrons of the event to our delicious cocktails.

3What is your company's policy regarding corporate citizenship?

We know that it is important to nurture and preserve our nation, not only by providing quality products, but also ensuring that we support our community. We continue to serve our fellow Jamaicans however we can.

4With Christmas fast approaching, do you have any special sales or marketing initiatives to share with Flair readers?

Christmas is definitely the time for our delicious Sorrel and Calico Jack Rum Punch. We will again team up these products with our rich and flavourful Cranberry Juice, perfect for celebrations both at home and at the office. Tru-Juice offers convenience and tradition which will complement any seasonal occasion. Look out for our three-for-the-season promotion in a supermarket near you.

Kim Lee, head of marketing, Trade Winds Citrus Limited