1 Why did you decide to sponsor Flairtatious?
Flairtatcious is a novel and welcome initiative to celebrate Flair's 27th anniversary. When one celebrates success by giving back to the community, it is a selfless exercise that must be commended. That gives JWN an opportunity to partner with one of our long-standing media partners in making a difference in the lives of others. It also gives us the opportunity to network with fellow corporate individuals while enjoying our products in a responsible manner. Mary's Child, the recipient of the event's proceeds, is an appropriate charity, as the children are the future of this nation.
2How are you hoping to benefit from the sponsorship?
It is really about giving and not seeking anything in return. It must start somewhere and if by participating in events of this nature it will influence others to begin to give back to society, then it would have been a worthwhile investment. The only way to build this nation is by working together, irrespective of socio-economic background, religious beliefs, race or political affiliation.
3What is your company's policy regarding corporate citizenship?
Corporate citizenship is important to JWN, we have benefited immensely from the dedicated support that Jamaicans have given to our products for nearly two centuries. So it is only right for us to operate as good corporate citizens whenever the need arises. Corporate entities cannot thrive without vibrant communities.
4With Christmas fast approaching, do you have any special sales or marketing initiatives to share?
We do not want to reveal that yet, but consumers can look out in the market place for initiatives that will encourage them to purchase our products during the Christmas season. So stay tuned in to electronic or print media for updates and visit your favourite retail and wholesalers for surprises this season. Finally, whatever you do this season, drink responsibly and remember not to drink and drive.